Social Networking and New Media: A Primer For Healthcare Marketers
Learn the stuff you need to know about best use of Twitter, LinkedIn, Facebook, blogs, and more!
New Toolkit!
Check out our new marketing toolkit on our Resources Page. It will help you manage your work effortlessly!
2nd Edition of The Complete Guide To Healthcare Marketing available this September!
The popular authoritative guide to marketing for hospitals and health care organizations features new material such as:
--marketing for academic medical centers
--retail clinics
--managing your healthcare marketing career
--marketing with and for physicians
and much more!
Order your copy today!
PBHBS HealthBiz Advisor: Our Monthly E-zine
Jam-packed with useful information for building your business and your career. Sign up now!
Healthcare Marketing Advisor
New article in June, 2009 issue: "Beyond ROI: Attaining The Next Level Of Marketing Success"
The Marketing Whisperer™ Blog
Provocative thoughts and ideas sure to stimulate your "out of the box" thinking.
Upcoming Speaking Engagements:
Medical Society of Milwaukee County
July 21, 2009 Radisson West, Milwaukee
Topic: "Service and Revenue Management: Growing and Sustaining Your Physician Practice", (in partnership with First Wisconsin Bank)
Testimonials
(click to read)
Recent Speaking Engagements:
Patrick T. Buckley was the keynote speaker for the following association meetings:
Cincinnatti Alliance for Health Care Marketing Spring Institute
Cincinnatti, OH
March 4, 2009
Topic: "Beyond ROI: New Approaches For Determining Marketing Success"
HCA Physician Services' National Strategic Operations Meeting in Atlanta in October, 2008. His topic: "Generating Physician Practice Revenue and Growth: Strategies For Success".
Northeast Society for Hospital Communicators 2008 Fall Institute. His topic: "The Complete Healthcare Marketer".
2008 fall meeting of the Healthcare Public Relations and Marketing Association of Southern California (HPRMA). His subject focused on leveraging the power of your employee workforce to advance your organization's brand.
Patrick T. Buckley and Julie Wright, Chief Executive Officer of Sound Family Medicine in Payullup, WA, were co-speakers for an audioconference titled "Marketing Your Physician Practice: A Guide To Growth". >Listen to a sound clip
Florida Society for Healthcare Public Relations and Marketing in Orlando, Florida.
"The Stark III Realities of How To Market For and With Physicians" --addressed many questions that health care professionals have about what can and cannot be done when marketing physicians' services. >See the article in Health Leaders Media Marketing E-newsletter.
Strategy, Marketing, Management for Health Care™
Where healthcare organizations and health care providers will find answers to their business problems, be they:
- developing strategy
- building patient volume for their medical practice
- working out a collaborative business arrangement
- growing profitable market share
- attracting high quality professionals
- launching a new health care service initiative
- finding concrete dollar and cents ways to make the operations of your organization more efficient but even more responsive to your customers' needs
"Life's but a walking shadow, a poor player that struts and frets his hour upon the stage and is heard no more. It is a tale told by an idiot, full of sound and fury, signifying nothing" (William Shakespeare, MacBeth)
©2007 PB Healthcare Business Solutions LLC