About

Who is PBHBS?

Our Philosophy

Strategic Partners/Staff

 

 

 

PRESIDENT AND CEO
Patrick T. Buckley

 

 Patrick T. Buckley, MPA is President and CEO of PB Healthcare Business Solutions LLC.  Mr. Buckley has worked with a variety of health care organizations across the country. Among the clients for whom he has provided strategic consulting are academic medical centers, health care integrated delivery systems, community hospitals, multi-disciplinary and solo physician group practices, physician faculty practice plans, and health care associations. He has over 25 years of experience in strategic planning, brand and corporate communications consulting, marketing, advertising, and strategic business development for the health care industry. In addition, Patrick is a recognized authority on service line marketing organization and marketing planning, particularly cardiovascular services, neurosciences, oncology, orthopedics, and women's health.

Prior to founding PB Healthcare Business Solutions LLC, Patrick was President and CEO of Rynne Buckley Marketing and Communications, a nationally-oriented health care marketing and communications agency. Before this, he served as the chief strategy and market development officer for State University of New York Health Sciences Center in Syracuse, New York. At SUNY Upstate, Patrick directed and implemented brand and business development for the clinical enterprise. He also served as the chief strategic planning and marketing officer for Loyola University Health System, Chicago, Illinois.

Patrick has been a featured speaker at national health care symposia and a featured writer in Chicago Hospital News, Spectrum (the national newsletter of the Society for Health Care Strategy and Market Development), the Redspring Report and the Health Care Marketing Report. He also serves on the Editorial Advisory Board of HCPRO Healthcare Market Advisor, a well-respected national publication on health care trends and strategy, and is a national webcast presenter for HealthLeaders Media, Inc. Patrick is the author of The Complete Guide to Hospital Marketing, the first book of its kind written specifically for marketers and other professionals who are new to the health care marketing field. He is also the author of Physician Entrepreneurs: Marketing Toolkit, a resource book for physician CEOs and group practice administrators.

A graduate of the University of Notre Dame, Patrick holds a Master's Degree in Public Administration from the Maxwell Graduate School for Citizenship and Public Affairs at Syracuse University. He currently resides in Milwaukee, Wisconsin.
  

SENIOR ACCOUNT EXECUTIVE
Gina L. Moretti
 


Gina Moretti has more than 10 years experience in marketing and public relations for both not-for-profit and for-profit organizations. She has held marketing positions with the United Way of Greater Milwaukee, Northwestern Mutual, the Health Care Network of Wisconsin and Milwaukee Affiliated Chiropractic Services. Gina has a strong customer service background and believes that a solid marketing plan and strategy are essential to maintaining a profitable brand and successful company.  Her areas of specialty include digital/interactive media, public relations, and marketing communications. Gina holds a masters in business administration from the University of Wisconsin-Milwaukee and a BS degree in business administration from Carroll College in Waukesha, Wisconsin.

TEAM SUPPORT

In all of our client engagements, we work with your resources wherever possible. If your resources are limited, PBHBS has partnerships with highly-qualified specialists in web site development, media buying, creative development and production, financial management, health care legal issues, and information technologies. Where appropriate, we bring the team of experts together to design the best solution for your particular situation. We also maintain an up-to-date electronic library on topics of interest to our clients, and toolkits to assist with marketing management.  Whatever your needs are, we have you covered.