Recently Published Books
The Complete Guide to Hospital Marketing--2nd Edition
This book not only presents the essentials of marketing, but also challenges the reader to think beyond dry principles. Written in a conversational tone, it presents powerful examples of successes and failures, and the reasons behind them. This is the ultimate rulebook for surviving in healthcare marketing. Whether you are brand-new to healthcare marketing, need a refresher course, or are looking for new ideas and inspiration, The Complete Guide To Hospital Marketing 2nd Edition offers a variety of practical lessons that touch upon many of the key elements and challenges you'll face.
"I had really liked the first edition of this book. Patrick has another winner on his hands. If you only read one book from my list, read The Complete Guide To Hospital Marketing. I wish this book had been available when I was teaching health care marketing graduate classes. Good glossary. Good summaries for each chapter. I really like the "you be the marketer" sections at the end of each chapter for self assessment or use in a health care marketing course." --Lynne Cunningham, The Studer Group
"This book has something to offer everyone, from those starting their first day on the job to the head of the marketing department. Buckley presents his ideas in the hopes of leaving you inspired and motivated to refresh your marketing program." -Jennifer Breedlove, True North Custom Publishing
"I have read your book and I think that it is a wonderful work. I have worked in hospital marketing (for) three years, and I see in your book a lot of questions that I had during my work. Really, congratulations for your book, and thank you, because your work will help me a lot."
--Pablo Medina Aguerrebere
Departamento de Empresa Informativa
Facultad de Comunicaicion--Universidad de Navarra, Spain
"Fabulous book for those in the industry. Very relevant to both public and private hospitals."--Chantel Crossman, Hobart, Australia
See the interview with Health Care Marketing Report
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Physician Entrepreneurs: Marketing Toolkit
This book presents practical insight into the world of physician practice marketing. Directed toward physician CEOs and practice administrators, this book provides a working guide to assist practice managers and physicians with the application of marketing principles to medical practices. The book covers four essential areas that all medical practices, size notwithstanding, must master: marketing planning, marketing management, marketing implementation, and marketing success. Each chapter presents learning objectives, with case studies and anecdotes interspersed throughout. Actual marketing templates you can use to immediately strengthen your marketing efforts are also included on an accompanying CD."Physician Entrepreneurs: Marketing Toolkit is an A to Z resource for the practice marketer who is a novice and is a guide for physicians wanting to learn to market a practice. The book includes tips on how to do things and a CD-ROM with examples. It's a great resource."--Lynne Cunningham, The Studer Group
Read A Sample Chapter