Resources

Articles

Books
Webcasts and Podcasts
Marketing Toolbox

Learning From The Best

Our clients obtain the benefit of our having worked in a variety of markets and with a variety of organizations. As experts in "what works and what doesn't work", we combine the knowledge we gain from our hands-on, real problems/real solutions experience with the leading knowledge from the field. We know that your issues require custom solutions, and we help you achieve those solutions more quickly because of our in-depth experience.

Webinars and Speaking Engagements

Shared Health Services Corporation
Holiday Inn Conference Center, Stevens Pt. WI
"Integrating Traditional and New Media:  What Makes Sense?"

Amerinet/Inquisit
"Incorporating New Media and Non-Traditional Approaches into Healthcare Marketing"

Medical Society of Milwaukee County
Radisson West, Milwaukee, WI 
"Service and Revenue Management: Growing and Sustaining Your Physician Practice", (in partnership with First Wisconsin Bank")

Cincinnatti Alliance for Health Care Marketing Spring Institute
Cincinnatti, OH
"Beyond ROI: New Approaches For Determining Marketing Success"

HCA Physician Services' National Strategic Operations Meeting Atlanta, GA "Generating Physician Practice Revenue and Growth: Strategies For Success".

Northeast Society for Hospital Communicators 
"The Complete Healthcare Marketer".

Healthcare Public Relations and Marketing Association of Southern California (HPRMA). 
"Leveraging the power of your employee workforce to advance your organization's brand".

Patrick T. Buckley and Julie Wright, Chief Executive Officer of Sound Family Medicine in Payullup, WA, were co-speakers for an audioconference titled "Marketing Your Physician Practice: A Guide To Growth". >Listen to a sound clip

Florida Society for Healthcare Public Relations and Marketing 
"The Stark III Realities of How To Market For and With Physicians" --addressed many questions that health care professionals have about what can and cannot be done when marketing physicians' services. >See the article in Health Leaders Media Marketing E-newsletter.

Helpful Links:

Doctor's Digest

American College of Physician Executives

Medical Group Management Association

American Hospital Association/Society For Health Care Strategy and Market Development

Medical Economics

University HealthSystems Consortium

Forum For Healthcare Strategists

HealthLeaders Media