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Marketing Toolbox

Learning From The Best

Our clients obtain the benefit of our having worked in a variety of markets and with a variety of organizations. As experts in "what works and what doesn't work", we combine the knowledge we gain from our hands-on, real problems/real solutions experience with the leading knowledge from the field. We know that your issues require custom solutions, and we help you achieve those solutions more quickly because of our in-depth experience.


New Book Releases!

Physician Entrepreneurs: Marketing Toolkit 
 
This book presents practical insight into the world of physician
practice marketing. Directed toward physician CEOs and practice administrators, this book provides a working guide to assist practice managers and physicians with the application of marketing principles to medical practices.

Read A Sample Chapter


The Complete Guide to Hospital Marketing--2nd Edition



Inside you will find a comprehensive road map to the unique world of hospital and health system marketing...more

Read A Sample Chapter


Recent Speaking Engagements

Patrick T. Buckley was the keynote speaker for the following association meetings:

Amerinet/Inquisit
September 10, 2009
Topic: "Incorporating New Media and Non-Traditional Approaches into Healthcare Marketing"

Medical Society of Milwaukee County
July 21, 2009 Radisson West, Milwaukee
Topic: "Service and Revenue Management: Growing and Sustaining Your Physician Practice", (in partnership with First Wisconsin Bank")

Cincinnatti Alliance for Health Care Marketing Spring Institute
Cincinnatti, OH
March 4, 2009
Topic: "Beyond ROI: New Approaches For Determining Marketing Success"

HCA Physician Services' National Strategic Operations Meeting in Atlanta in October, 2008.  Topic: "Generating Physician Practice Revenue and Growth: Strategies For Success".

Northeast Society for Hospital Communicators 2008 Fall Institute.  Topic: "The Complete Healthcare Marketer".

2008 fall meeting of the Healthcare Public Relations and Marketing Association of Southern California (HPRMA). Topic: "Leveraging the power of your employee workforce to advance your organization's brand".

Patrick T. Buckley and Julie Wright, Chief Executive Officer of Sound Family Medicine in Payullup, WA, were co-speakers for an audioconference titled "Marketing Your Physician Practice: A Guide To Growth". >Listen to a sound clip

Florida Society for Healthcare Public Relations and Marketing in Orlando, Florida.
"The Stark III Realities of How To Market For and With Physicians" --addressed many questions that health care professionals have about what can and cannot be done when marketing physicians' services. >See the article in Health Leaders Media Marketing E-newsletter.

Helpful Links:

Doctor's Digest

American College of Physician Executives

Medical Group Management Association

American Hospital Association/Society For Health Care Strategy and Market Development

University HealthSystems Consortium

Forum For Healthcare Strategists

HealthLeaders Media