Articles
New article in June, 2009 issue: "Beyond ROI: Attaining The Next Level Of Marketing Success" tells you why It's not enough to return $2 for every $1 you spend on marketing.
How to Conduct a Marketing Self-Audit
Although the discipline of healthcare marketing has evolved substantially within the past 10 to 15 years, there still is a lot of mystery in many organizations as to what it is that healthcaremarketing really does for the money. Even within the most progressive, customer-driven healthcare organizations,the marketing discipline is misunderstood. Marketers are pressed to demonstrate their value daily and are expected to advance their organizations, often without having the appropriate resources, direction, information, and controls to effectively manage internal and external expectations...more
Using Analogies to Advertise Serious Subjects to Customers
Most traditional hospital advertising has focused on the "inside- out"-that is, trumpeting the advanced technology or caregiving providers, without really making a direct connection with the way consumers think of their healthcare needs...moreIs Yours A Great Group Practice?
You may have a good group practice, but how do you make a great group practice?
Marketers: Don't Be Spooked By Stark
The Stark III regulations went into effect last December. Read what marketers need to know when it comes to marketing physicians' practices.
When It's Time To Move on
When do you know you should be considering a career move? Don't wait until it's too late!
Making The Transition To Healthcare Marketing
Can marketers from hard goods industries make it in healthcare marketing? Find out what those who have made the transition say.