Simplifying Results

Patrick Buckley, CEO of PB Healthcare Business Solutions, and author of Physician Entrepreneurs: Marketing Toolkit discusses how to simplify the various components of a marketing campaign by creating easy-to-use tools.

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Community Relations
Julie Wright, CEO of Sound Family Medicine, a 28-provider practice in Puyallup, WA, discusses the importance of understanding current and future patient needs and disease trends within a community or service area.

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Disaster Planning
New Orleans urologist Neil Baum, MD, discusses disaster planning and how having an EMR minimized the damage done to his practice during Hurricane Katrina.

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Lessons Learned
In part three of a three-part interview, James Hartert, MD, MS, Chief Medical Officer for MinuteClinic, discusses what physicians might learn from the MinuteClinic experience.

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Different Models
In part two of a three-part interview, James Hartert, MD, MS, Chief Medical Officer for MinuteClinic, discusses the nurse practitioner model and the physician-staffed model for convenient care clinics.

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Physician Collaboration
In part one of a three-part interview, James Hartert, MD, MS, Chief Medical Officer for MinuteClinic discusses the collaborative approach the convenient care clinics seek with physician practices.

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How to Overcome Service Line Obstacles
Keith Solinsky, chief operating officer and principal with The Coker Group, discusses obstacles to implementing service lines and ancillary investments in a physician practice.

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Value Your Part-Timers
Laura Boehlke Bray, physician leader at the Duluth Clinic in Duluth, MN, talks about the importance of providing part-time options as an essential part of retaining and recruiting physicians in your practice.

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From AMGA: Trends in Physician Retention
Carol Westfall, president of Cejka Search, talks about the growing number of part-time physicians and other findings from the Cejka Search/AMGA 2007 Physician Retention Survey.

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Live From AMGA: Tracking Disparities
Beth Averbeck, MD, associate medical director for care improvement with HealthPartners Medical Group, describes her organization's approach to tracking and addressing racial and ethnic treatment disparities.

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Live From AMGA: Newt Speaks
HealthLeaders Media Managing Editor Elyas Bakhtiari caught up with former Speaker of the House Newt Gingrich to discuss Gingrich's thoughts on the state of U.S. healthcare.

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Going Retail
Mark Reiboldt, senior analyst with The Coker Group, discusses how physician practices can adopt a retail mindset to meet the new challenges of a consumer-driven healthcare environment.

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Physician Shortage: Many Questions Remain
Bruce Auerbach, MD, of the Massachusetts Medical Society, talks about recent testimony he gave to Congress on the nation's looming physician shortage.

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Why Physicians Leave
Brian McCartie, regional VP with Cejka Search, discusses physician turnover trends based on Cejka's annual physician retention survey.

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ED Coverage Strategies
Richard Salluzzo, MD, President and CEO of Wellmont Health System, discusses strategies to ensure emergency department call coverage.

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The Science of Sleep
Phil Pin, senior vice president for administration and CFO of ProHealth Physicians, Inc., discusses the financial decision-making process for adding a sleep apnea service line to his 200-physician primary care practice.

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Top Leadership Teams: Physician Relations Strategies
Richard Salluzzo, MD, CEO, and Anthony Oliva, DO, chief medical officer, of Wellmont Health System discuss the strategies that senior leaders can take to improve physician relations.

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William Jessee on Declining Reimbursements
William Jessee, MD, president of the Medical Group Management Association, discusses the critical issues that today's medical groups face and how they are dealing with a troubling financial landscape.

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An Untapped Resource
Carol Westfall, president of Cejka Search, gives a preview of a session she will lead at the annual MGMA conference. She talks about how medical groups need a strategy to develop tomorrow's physician leaders and offers advice on engaging the new crop of MDs. Westfall was interviewed by Rick Johnson, senior editor with HealthLeaders Media.

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Streamlining Referrals: Implementing Service Agreements
Mark Murray, MD, a national healthcare consultant based in Sacramento, CA, explains how implementing service agreement contracts can help physician practices become more efficient when referring patients to another physician, leading to satisfied patients as well as an increase in revenue. He will be a panelist on the upcoming HealthLeaders Media audioconference, Streamlining the Referral Process: Use service agreements to increase practice revenue.

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Listen: Cardiovascular Services: Keys to Physician Alignment
John McHugh, associate director at Navigant Consulting, discusses the keys to physician alignment in the cardiovascular service line. He will be a panelist on the upcoming HealthLeaders Media webcast, Service Line Strategies Workshop: Cardiovascular.

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